Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

£2.00

Authored by a well–known figure in the field.

  • Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
  • Individual chapters address the differences involved in marketing different types of events.
  • Examines future trends and key issues such as how to reach new event attendees.
  • Includes appendices with sample forms, contracts, and more.
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